Making a great game is only half the battle - getting it out into the world is a whole different story. What if you are just a small team looking to get your game to as many players as possible?
The publishing process can be very different depending on your game and your goals. The two routes for a game to go are traditional and independent publishing, each with its own advantages and downsides.
A publisher will have their own vision of how your game can be sold, which means they can request particular game changes or development schedule adjustments. It is ultimately up to you to decide if the concessions are worth it. However, there are many game developers out there, and getting picked up by a respectable publisher is not easy.
Releasing a game without a publisher’s support requires a lot of work and a good understanding of community building and marketing, but many studios find it worth their time.
How do you release a game on your own? It can feel like a gargantuan task and it is, but everything is possible if you put your best effort into it.
Let's break it up into three aspects: Market Platforms, Player Community, and PR.
The following video focuses on analyzing markets, and how you can follow certain trends in the industry. It also gives you an example of how you can fail to match the demands of the market.
Answer the following questions about the material you just learned.