Uncover the inner-workings of the esports industry
This revolutionary platform provides an in-depth understanding of the esports landscape from a business and education-oriented perspective. Utilising our expansive network of global industry experts, business professionals and acclaimed authors; we have gathered educational material on the main elements of the esports industry which are vital to understand regardless on professional position and future path.
These areas include:
Understanding the Esports Landscape
Understanding the Esports Landscape
This section will provide you with a basic overview of how esports went from a niche, grassroots community to being valued at over 900million USD and selling out stadiums across the globe. Understand the various key stakeholders, the impact they have on the industry, and the many career opportunities available in the scene.
- History of Esports
- Key stakeholders
- Player profiling
- Career opportunities
Team Management
Team Management
Esports teams. The bread-and-butter of the industry which entertain millions of loyal fans and foster the most revered up-and-coming talent. In this section you will learn the process of starting your own team brand, securing and supporting competitive rosters, ensuring an optional working environment, managing your public image, and understanding the various revenue streams for a top-level team.
- Esports Entrepreneurship
- Competitive Rosters
- Human/PR Relations
- Revenue Sources
Esports Coaching
Esports Coaching
Becoming a professional coach is one of the most sought-after positions in esports, but what goes into this invaluable role? This section will uncover how coaches provide their players with the toolset to reach their full potential while avoiding burnout and ensuring proper communication.
- Defining Goals
- Preparation
- Values and Team Motivation
- Communication
Holistic Health
Holistic Health
Esports is not all about winning. How you organise your personal life can have a greater impact on how you preform in game than you initially believe. Mental awareness, physical conditioning, proper sleep schedules, lifestyle planning, and recovery methods are key to ensuring your professional career, both in and out of game are long-lived.
- Mental Conditioning
- Physical Conditioning
- Resting and Lifestyle
- Recovery
Branding / Marketing
Branding / Marketing
You have an all-star team, top-notch employees, and trophies on the shelf, but your social following is not following suit? You need to improve your branding! How you market yourself in the scene can determine how successful your organisation ultimately becomes. Sponsorships accounts for over 40% on the industries overall revenue; this section will showcase how to secure your piece of the pie.
- How to make money in esports
- Securing sponsorships
- Personal branding
- Team branding
Event Management
Event Management
Digital and physical esports events are the premium fan experiences available in the scene which allow audience members to directly engage with their favourite teams, players, and broadcast talent. These influential showcases allow teams to show-off their skillset and player abilities in an action-packed environment. But before the event begins, it requires months, even years of meticulous planning. By the end of this section, you will understand how to plan and execute an esports event.
- Ideation
- Event Planning
- Infrastructure
- Execution
Digital Content Creation and Broadcasting
Digital Content Creation and Broadcasting
In the digital age we live in; understanding how to produce high-quality pieces of digital content is required to find success in the esports industry. Platforms such as Twitch and YouTube have become technology titans which garner MILLIONS of viewers and BILLIONS of yearly views. Nowadays, esports brands are being followed for their entertainment value rather than their in-game accomplishments. Discover how you can take advantage of this opportunity during this course section.
- Event Broadcasting
- Live Content
- Pre-recorded content
- Journalism
Esports Law
Esports Law
Staying on the right side of the law is extremely important when becoming an active member of the esports business community. You must understand how to properly draft player contracts and sponsorship agreements while navigating the complex space of copyright infringement, and business operational law. We offer a simplistic yet comprehensive view of these areas throughout this section.
- Player Contracts
- Sponsorship Contacts
- Copyright
- Business Law
Course material developed utilising information collected from ‘Management in the World of Competitive Gaming’ by Tobias M. Scholz and ‘The Book of Esports’ by William Collis. The global phenomenon of esports has experienced exponential growth in recent years, gaining interest from the media, sports and technology industries. Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the esports industry requires a unique strategy.
Scholz’s material provides an overview of the industries various stakeholders and governing principles while Collis’s content acts as the definitive guide to the modern world of competitive gaming, and The Official History of Esports™.
Are you ready to LEVEL UP your career? Begin your journey in the official Esports University now!